Quirky Half and Half Sarees

Camel Saree

Polka & Solid

Geometric-Print Half & Half

Polka & Solid

Black Friday Sale on Black

At the last minute, we thought 'why aren't we celebrating Thanksgiving and the following Black Friday Sale when so many of our customers reside in the US?' It's time to buy your favorite sarees at a special price on one awesome day! Ofcourse, the Black Friday Sale is not limited to overseas customers alone. Our ladies from India can also avail the discount. For us in India, it's actually a Saturday Sale :)

Because, we started the sale a little late, we'll run it through the weekend, till the end of Sunday. 

So, start shopping. If you have any question, check out the FAQ below and email us at team@urbanpari.com.

FREQUENTLY ASKED QUESTIONS (FAQ)

1. What sarees are on sale now?
   Only our Black sarees are on sale. Click here to see the sarees on sale.
2. For how long is this sale on?
   The sale is on all day 30-Nov-2013 and 1-Dec-2013.
3. Who can avail the discounted offer?
   The offer is valid for all customers within and outside India.
4. Do you deliver overseas? 
   Yes. We do ship overseas through Worldnet Express (DHL). The delivery time is usually 4-5 days from India to anywhere in the world.
5. What are the shipping costs?The shipping charge is as per Worldnet Express rates. Refer here for the rate card.
6. What is the return policy?The sarees go through QC (quality check) before they are shipped out. Our packaging is strong and we assure you that your saree will be safely handled by our shipping partners. We will not accept any returns on non-defective products. 

The Face of Urban Pari

For the past few months, we've been saying, "It's coming. It's coming. It's coming!".

What's coming? Well, we were referring to Urban Pari's official and new, logo and typography. The reason why this was such a prolonged affair was because something such as this needs time. We had to be sure that we can bear to look at it everyday and continue to love it as much as we love Urban Pari. Also, we were a little bit lazy! But, it's here now. It's a done deal!

Nervously, we share these images and our thoughts with you. We want you to like it and not be disappointed or worse, repelled by it. So, here goes.

THE TYPOGRAPHY

It took many meetings and emails back-and-forth to understand what we, individually and collectively, thought about Urban Pari and then express the same to the brand designer, Deepa Shah (Design Souk). As you can guess from the name, "Urban Pari", there's an inherent duality about this brand, the women behind it and the women who wear it. The women of this generation, you and us, are challenged to do many things. We are conflicted between the things that await us and the things that hold us back. We dream and do much more. Yet, there are memories from our past, from our upbringing and of great women we know well. While it holds us back, it makes us a better person. Despite everything, we're moving forward. We're stronger. This typography (font), with its mix of upper-case and lower-case letters, explains these notions of us, the Urban Pari.

THE FACE OF URBAN PARI

This logo was a little difficult to arrive at. It's not that we wanted to have a face on the logo. We chose this because the brand is about you and us, and not about a product or type of product. It may look very simple to you and even, common-place. But, we believe that the logo is identifiable rather than simple and common-place. We all had our own ideas of what she would look like. Dreamy. Strong. Powerful. Mysterious. Urban. Arriving at this version of her took a few iterations. Every piece of this logo was added carefully. We'll leave you to imagine (and share with us) what each piece of this logo means to you. Feel free to write to us at team@urbanpari.com and tell us what you think.

THE SYMBOL OF URBAN PARI

This symbol was an easier decision to make (perhaps, not so much for the designer). While the 'face' may touch your heart, this logo is intended to attract your eyes. We love visuals and our eyes love illusions. It was very interesting to see how one can make a letter or a few into many unique and striking symbols. It's an art that only someone like Deepa can excel at.

After all this work, can you guess what the best part of the branding exercise is? Well, it's the crisp, brand-new stationery on our desk! Do you remember practising your signature when you were a kid? Pretending to be someone important and signing important papers? :) Well, our team can do that now on the nice, new stationery that's waiting to be written (scribbled) on. Ofcourse, we're going to do our bit to save paper, cut costs and do things digitally wherever possible. So, do insist on a digital invoice, if you don't mind.

If you have any comments about the logo, symbol and typography, please do share with us at team@urbanpari.com. This is your logo and we want to hear what you have to say.

Black Beauty

THE DUO

Whoever said, 'Black is beautiful' was so right. The color, Black, means different things in different contexts. But, in fashion, it's a color that's always fashionable. 'The Little Black Dress' is a life-saver when you're wardrobe fails on you and you have a last-minute party to attend. At Urban Pari, we don't get tired of Black. Here are some of our cool Black sarees that we'd like to reflect upon, from the past one year.

THE TRIO

For work, these cotton sarees are comfortable, cool and mean both business and play. The Duo (Rs.2495) is Chanderi Cotton with Black and Red Cotton borders.

The Cool Black (Rs.2495) is Chanderi cotton with Printed Cotton Borders.

COOL BLACK

The Trio (Rs.2995) is also Chanderi Cotton with Red, Black and Printed White Cotton borders.

BLACK KAREENA 1.0

The Black Kareena 1.0 (Rs.2495) is also Chanderi Cotton with Chanderi brocade palla. It's a simple saree but a head-turner, for sure.

BLACK KAREENA 2.0

For festive occasions, the Black will do great with some matching ethnic jewelry.

The Black Kareena 2.0 (Rs.2995) is Chanderi Cotton with Organza palla.

BLACK CHILLIE

The Black Chilli (Rs.3450) is Banaras silk net.

BLACK ROSE

And for the party, your 'Little Black Dress' could be substituted by the Black Rose. Black Rose is pure Georgette and Satin with Grey lace.

Last but not the least, the Black Cleopatra is Crepe and Banaras Georgette and exquisitely beautiful. Sadly, we made just one and one lucky lady owns this saree somewhere in Tamil Nadu.

if you'd like to order any of these sarees or get one custom-made for you, write to us at team@urbanpari.com. See ya!

The Khun Clutches

What makes working with fabrics so interesting is that they have so many uses and they could be completely transformed when you find a new application for it. Take, for example, the Khun. This is a traditional brocade originating from Maharashtra and worn by its older generation. You may look at it and move on to something else. It may not be your fabric of choice, say, for a blouse. But, when this is used on a cool, modern object such as a clutch or a tote bag, it is completely transformed. Tuck in a smart phone and some cash and you're ready to look casual and hip.

Picture this. White T-shirt, jeans and the Khun clutch. Or picture this. Plain kurti, printed salwar, stole and a matching Khun clutch. What else can you picture? Write to us at team@urbanpari.com and tell us.

To order one of these Khun Clutches, write to us at the same address.

Read more about the Khun here.